2023
King Charles III: The Leadership and Vision of a Modern Monarch
Featured in the official commemorative album marking the King’s coronation and 75th birthday.
Still waters. Sharp minds.
Fractional leadership, commercial advisory and founder support.
A useful person to have in your corner.
I’m Jade Proudman — entrepreneur, former CEO and commercial strategist. I work with founders and leadership teams to make difficult decisions, solve commercial problems and move the work forward.
An experienced sounding board, hands-on leadership or help getting a critical project over the line.
Let’s talk about what you need (books a free introductory call, opens in a new tab)
Explore ways to work with me
Who I work with.
Founders, leadership teams, boards and investors who need senior commercial thinking for something stuck, changing, growing, or a decision that matters.
Fractional Executive Leadership
Senior leadership without adding another permanent executive.
Founder & leadership advisory
For founders and senior leaders who are too close to the business to see it objectively.
Commercial strategy & project work
Business models, propositions, routes to market and the big decisions, plus important projects that are stuck, drifting or complicated.
Thinking of backing a business? I’ll ask the awkward questions before the money moves.
I’ve sat on more than one side of the table.
- £500 to seven-figure revenueBuilt Savage Cabbage from an initial £500 investment.
- WestminsterRepresented the UK CBD and cannabis sector in APPGs.
- Founders to family officesWorked with founders, executive teams, investors and private family offices.
Sound familiar?
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Something is stuck and nobody can quite agree why.
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Too many ideas, and no clear sense of which one matters.
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Growth has become messy.
There is almost certainly a simpler way.
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An important project is stuck, drifting or complicated.
Getting the bloody thing done.
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You’re too close to the business to see it objectively.
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A brand, proposition or product needs building, fixing or repositioning.
Making people give a damn.
See my work
You don’t need to know which service you need. Working that out is part of the job.
Classic what-the-frog moments.
Not sure where to start?
The Business Clarity Session
One optional way in. A paid, 90-minute video session on what’s happening in your business, with my honest recommendation on whether a bigger piece of work makes sense.
Ask about it on a free introductory call More about the session
Sometimes you don’t need an agency. You need a very good brain in the room.
No enormous agency team.
No 74-slide strategy nobody uses.
No theatre.
Jade Proudman MA
Principal Consultant
Entrepreneur, former CEO, commercial strategist and operator.
Jade is an entrepreneur, former CEO, commercial strategist and operator. She built a business from £500 to seven-figure revenue, helped shape the emerging UK CBD and cannabis sector, represented the industry in Westminster and has worked across brands, products, regulation, investment, leadership and commercial strategy.
Recognition.
2024
The Women of the Year
Selected among 400 women honoured for social impact.
An occasional email from Fox & Frog
The WTF Files.
Business. Brands. Bad decisions.
And the stuff everyone’s thinking but nobody says out loud.
Just good stuff when there’s something worth saying.
Having a “what the frog?” moment?
Something’s stuck. Something’s messy. Or something just isn’t adding up. Tell me what’s going on, and I’ll help you work out what’s actually happening and what to do about it.
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Book a free introductory call (opens in a new tab)
- Tell me what’s going on
- Not ready to talk yet? Sign up to The WTF Files